Ralph Lauren is Launching a Virtual Fragrance Club

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What do the next Roaring Twenties look like?

For Ralph Lauren they smell like notes of lavandin, clary sage, and Virginia cedarwood. Described by WWD “as the biggest fragrance to date,” Ralph Lauren is launching a new men’s fragrance, crafted by perfumer Dominique Ropion, titled “Ralph’s Club.”

The next Roaring Twenties must also involve a virtual immersive component, which is why the release of their fragrance is paired with a virtual club experience. Featuring none other than Fai Khadra, Lucky Blue Smith, Luka Sabbat and Gigi Hadid, “Ralph’s Club” is made up of our favorite A-listers. Taking inspiration from a hot-ticket fashion experience, also named “Ralph’s Club,” during Fall 2019 in Downtown Manhattan, the brand hopes to bottle up the exciting allure of an interactive NYC experience and make it accessible to everyone. “Ralph’s Club” now joins the growing history of designers who are reimagining new ways to engage with their customers. Once admitted to the virtual club, users will be greeted with original music by Prince Charlez, and users will get a closer look at the new campaign.

In addition to enjoying the brand’s new virtual experience, their new scent is a historic release. It is the brand’s first new men’s fragrance since the launch of the Purple Label in 2003, as reported by Alexandre Choueiri to WWD. Priced at for 30ml and 0 for the 150m, fans of Ralph Lauren all have the opportunity to smell like an evening to remember.

There is no better way to enter this “new normal” than smelling like an unforgettable night in New York City, or experiencing the hottest club from the comfort of your couch.

Visit Ralph’s Club this Wednesday (June 23rd) at Ralphlauren.com


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