After a year of fashion weeks lived in limbo, Virgil Abloh, Creative Director of menswear at Louis Vuitton, is taking the house’s runway back to Paris played out in a series of fashion events celebrated throughout the month of January. Cresting on Jan 21, Abloh will unveil his Fall/Winter 2021 collection amidst Paris Men’s Fashion Week, alongside Kim Jones’ debut at Fendi, and Sacai’s Chitose Abe as Jean Paul Gaultier’s first guest creative, needless to say, Jan 19 to 24 is a bit busy on the fashion calendar.
“Louis Vuitton: Walk in the Park,” reimagines the “phygital” pretense of COVID-era fashion with a temporary store opening Jan 8, on 28 Quai de la Mégisseri in Paris. Reissued and new limited-edition sneakers, jewelry, and sunglasses will be offered in a build-up to the fashion pageant spectacle that will surely become of Fall/Winter 2021. In an effort to keep street style close to the house codes of Abloh’s reign at Vuitton, an LV sneaker “Hall of Fame” will further marry the hype of streetwear to mega brand as the five most rare kicks (since Abloh’s 2018 induction) become shoppable in one spot.
Likewise, the latest LV Ollie sneaker will be offered in six colorways, and crafted under the steam of circularity, the LV Trainer Upcycling returns from the Spring 2021 collection in just 95 pairs. Reinterpreted from upcycled LV Trainer materials, and available in five color options (one of which is exclusive to the Paris hub), a sustainability pivot seems to become fashion– especially in its capital city.
Abloh’s tentpole, chainlink jewelry will also find place at 28 Quai de la Mégisseri, as necklaces, bracelets, and rings are reintroduced in LV’s exclusive Paris hues – equally soft as they are industrial. In a limited-run, LV’s most coveted chains from prior collections will translate alongside the newness in that quintessential Parisian way where old feels very much new. Such like the 1.1 Millionaire sunglasses, adapted from its 2004 blueprint, designed by Pharrell Williams and Nigo, now redrafted by Abloh as a staple of his collections 2021; past iterations of the piece will be available at the pop-up through Jan 31.
Elsewhere, at the Louis Vuitton flagship on Place Vendôme, shoppers will uncover the playfulness of the heritage brand as “Zoooom with friends,” an interactive filter on the LV app, featuring cartooned renditions of Abloh and his louche crew of friends, goes live January 18. “By enabling his audience to interact with the house mascots, Louis Vuitton strengthens the diverse community spirit that exists around its men’s wear universe and encourages the public to take part in the ongoing dialogue between Virgil Abloh and his audience,” the brand said.
Coming off of shows in Shanghai and Tokyo this past year, repatriating the brand’s upcoming season to Paris allows for Abloh’s first 2021 collection to be seen at its most natural and its most Parisian. Acting as a vision of fashion rigor that taps the zeitgeist of the street as much as it plays to the monogram ballads of the house, this men’s fashion week will surely be one to tune into.
Louis Vuitton’s “Walk in the Park” can be experienced from January 8 through 31 in Paris.END
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