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Frank Ocean Fills in the Blanks for Prada

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While Frank Ocean is famously mysterious—from random music releases to a surprise nightclub pop-up—his relationship with Prada is something of a budding romance. He chose to wear the Italian fashion house to this year’s Met Ball and even traveled half way across the world to attend Prada’s men’s show last season in Shanghai. Now, in a not-so-surprising but still pretty surprising move, the enigmatic musician fronts the brand’s Spring/Summer 2020 campaign by David Sims.

Beside actor Austin Butler and filmmaker Nicolas Winding Refn, Ocean appears captured in a dramatic moment of suspension. The theme of the series is “Optimist Rhythm,” and each vignette shows its star as a real-life “hangman” of dualities. The brand’s logo itself is deconstructed into an acronym, and the newly-added words create different but similar definitions for a name universally known. All in all, it’s an overwhelmingly intellectual series as per usual for Prada.

This marks the third fashion campaign for Ocean, who has previously fronted ads for Calvin Klein and Band of Outsiders.

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