Since Olivier Rousteing’s Balmain debut in 2011, the creative director has become synonymous with the house’s Parisian DNA. His helm at the zenith of the French fashion house has instilled a much-needed modern take on Balmain’s aesthetic that continues to evolve, and it all started when he was only 24. Rousteing’s list of accomplishments during his tenure is eminent: he spearheaded high-profile collaborations with H&M and L’Oréal, opened a Los Angeles flagship, and dominated Instagram. His savvy in pop culture and aligning Balmain with the world’s biggest A-list stars–from the Kardashians to supermodels to pop icons like J.Lo and Beyoncé–ascended his own public profile to that of a celebrity. As a sartorial force himself, Rousteing created his own Balmain Army of stars and models to the house’s advantage. Ahead of his birthday tomorrow, CR looks back at moments where Rousteing has imposed his defining silhouette and outlook alongside beloved members of his Balmain Army.
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createdAt:Fri, 04 Sep 2020 15:04:20 +0000