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Beyond the Trend: Nameplate Necklaces

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In the past few years, the nameplate necklace has had a massive resurgence in the fashion world, from branded and lettered jewelry adorning the runway to celebrities and models posing in customized gold necklaces. Personalized clothing and jewelry items are a cultural style phenomenon, simply because people love the idea of owning a distinctive, individual item that refers uniquely to them. Due to the rise in personalization culture, name-denoting styles like the nameplate necklace have made a big commercial comeback. However, despite many of today’s jewelry racks offering carbon-copy gold nameplate jewelry in a range of identical cursive options, the individualized, unique style of the nameplate necklace actually originated in the Black community, with an emphasis on personal customization and autonomy.

The nameplate’s roots in Black culture were born out of hip hop’s inception in the early ‘80s. A new style of dance, music, dress, and culture was born out of The Bronx, Harlem, and Queens, and styles like bucket hats, sneakers, and gold chains became status-defining, style-associating items. While prolific rappers, dancers, and other members of hip hop culture donned gold and silver chains and nameplates denoting names, record labels, or cities, the gold jewelry trend also transitioned into the nameplate necklace style, a cursive gold or silver necklace, often adorned with diamonds or other precious metals. The nameplate necklace eventually became a coming-of-age emblem for young girls, specifically in Black and Puerto Rican communities, as they reached womanhood. In a world where many traditionally Black names were and still are overlooked overlooked and unrecognized, ownership of a customized, name-bearing necklace served as a form of assertion and self-actualization. Although the classic cursive trend has worked its way into popular culture and can be seen all over stores, runways, and celebrities today, its true inception and significance is often overlooked. From the style’s cultural origins to its modern renditions, CR dives into the storied history of the gold nameplate necklace.

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createdAt:Thu, 13 Aug 2020 17:30:21 +0000
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section:Fashion