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The Evolution of the Fashion Logo

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A logo is arguably the most important representation of any company, and that significance only multiplies when it comes to fashion. A fashion brand’s logo serves as an artistic representation of the company, an association of the brand’s heritage, an indication of a change in creative direction, and a status symbol for its devoted customers. Logos themselves go in and out of fashion—from the minimal designs of the ’60s to the logomania of the early aughts—but the symbolic mark of a brand’s vision is no stranger to evolution. Changing a longstanding brand’s logo is not an easy decision, in the face of die-hard fans and potential backlash, but most top-tier luxury houses have revamped their logos in the last five years alone. From the barely-there to the full-blown scandal (hi, Hedi!), CR rounds up every typographic tweak that transformed fashion’s biggest names into what we know today.

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createdAt:Tue, 28 Jan 2020 17:05:42 +0000
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