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Designer Logos Make a Major Comeback at Men’s Fashion Week

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We’re not sure if it’s normcore or dadcore or just plain ‘90s nostalgia, but there’s no mistaking that logomania is in full swing for Spring 2018. There was hardly a relevant men’s show in Europe this season that didn’t showcase some type of logo—some designers kept it discreet with barely legible labels, while others went for the unmistakable graphics. At Vetments, where the show announcement itself was a label, Demna and his collective got creative by blending their own logo with Umbro’s, another ‘90s throwback. There’s no question that the look and music from ’90s has become as cool as it was back then, but if this look is also about brands wanting us to show our loyalty, we think it’ll work (as we text mom to see if she kept any of those Umbros). Click through to see how it was done at Dior, Loewe, Junya, and more.

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createdAt:Mon, 26 Jun 2017 18:12:57 +0000
displayType:Gallery
section:Fashion