After a year hiatus, Ralph Lauren returns for the 2021 with a men’s and women’s collections for the US Open Tennis Championships collection. Polo Ralph Lauren has been the Official Outfitter of the US Open Tennis Championships since 2005, providing uniforms for all on-court officials and ballpersons. Polo Ralph Lauren is an official partner to tennis tournaments such as Wimbledon, the US Open, and the Australian Open.
Polo Ralph Lauren’s latest collection will highlight a unique and distinctly New York fashion expression, shot at the iconic Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center. The campaign will feature two official US Open ballpersons alongside a series of models showcasing timeless preppy looks inspired by the Big Apple. The graphic and playful collection is done in a fresh color palette of red, blue, yellow, and green and features fun graphics and bold color-blocking.
In 2021 Gen Z translates tennis style on TikTok with an abundance of tennis skirts where tennis attire shot up on search engines by 33%. Thanks to tennis stars like Naomi Osaka and the Williams sisters, athletes and preppy styles have inspired the trend of tennis fashion in everyday street style. Tennis has become an embraced sport of interest where The United States Tennis Association (USTA) has reported participation up 22 percent in 2020 to 22 million Americans during the pandemic. People flock to the idea of playing outdoors while staying socially distanced in straightforward high-fashion. The tennis look has survived generations with the preppy skirt, polos, fleece, bucket hats, cardigans, sweater vests, sneakers, the timelessness seamlessly fits off and on the court. Polo will provide the opportunity to personalize their apparel and accessories with printing or embroidery and receive a text when their item is ready for pickup like a high street champion.
Polo Ralph Lauren designs the latest collection in line with the company’s commitment to sustainability, the collection will be made from yarn derived from recycled plastic bottles. The fabric will also have functional performance features: stretch, moisture-wicking properties, and UV protection, all constructed for active play. Polo Ralph Lauren collected more than 454 pounds of Wilson plastic tennis ball cans from the 2020 tournament, which were then recycled into the fabric that makes up this year’s uniform. Polo Ralph Lauren will be collecting plastic tennis ball cans once again this year in partnership with Wilson. This collection serves as a piece to Ralph Lauren’s environmental initiatives, where the American brand plans to achieve its goal of using Color on Demand by Ecofast Pure Sustainable,(a textile dyeing process to reduce water, chemicals, and energy) in more than 80% of its cotton products by 2025. Achieve zero greenhouse gas emissions by 2040. Establish resale and recycling shopping experiences, and continue its partnership with the World Wildfire Fund.
If you want to watch the US Open while enjoying Ralph Lauren’s athleisure, the house’s Madison Avenue and Prince Street boutiques will livestream tennis matches on screens displayed in the stores’ windows. Customers are invited to watch while enjoying a refreshing beverage from Ralph’s Coffee.END
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createdAt:Fri, 20 Aug 2021 15:48:46 +0000
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