The one thing the world has missed out on the most during the last year is community and togetherness. We’ve been apart for more than a year now, and people are starting to come together again as we become more comfortable. With that in mind, Coach has introduced “Pride Is Where You Find It,” a campaign spotlighting Pride as a state of mind and the importance of finding community, no matter where you are or how you’re celebrating. The campaign includes video interviews, conversations, and a new collection from Coach.
“Pride Is Where You Find It” features Bob the Drag Queen, “13 Reasons Why” star Miles Heizer, Jack Mizrahi, Stasha Sanchez, and singer-songwriter Rina Sawayama. The campaign includes interviews with the cast about where they find their Pride to help celebrate and uplift LGBTQ+ communities everywhere. Several other emerging young photographers and directors are also featured in the video, as well as three young individuals from Coach’s eight-year nonprofit partner the Hetrick-Martin Institute.
The Hetrick-Martin Institute was founded in 1979 to help vulnerable and at-risk youth in New York City. Since then, it has grown to provide community, basic needs, health, education, and career services to thousands of LGBTQ youth every year, with a special focus on creating a safe and supportive environment for LGBTQ youth between the ages of 13 and 24 and their families. The Coach Foundation has made donations to the Hetrick-Martin Institute, the Albert Kennedy Trust, Point Foundation, and CenterLink Community of LGBTQ Centers.
This campaign also introduces the house’s Coach Pride collection of bags, T-shirts, and footwear which features the iconic Coach Signature pattern in a rainbow color scheme.
“We are proud to support the LGBTQIA+ community with Pride is Where You Find It, a campaign inspired by our belief that we are better when we can be ourselves, together,” said CEO and Brand President of Coach Todd Kahn. “Created with our Coach Family, it underscores the importance of community, now more than ever.”
To continue celebrating Pride throughout the month of June, Coach will be releasing a new episode of Coach Conversations, its monthly YouTube series about culture and community, featuring Bob the Drag Queen, Jack Mizrahi, and TS Madison.
Coach’s “Pride Is Where You Find It” collection is available now.
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createdAt:Thu, 27 May 2021 22:30:12 +0000
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