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Versace Takes Us To The Coast Of Italy With La Vacanza

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Summer’s almost here, and everyone’s ready to hit the beach and enjoy the warm weather. While we haven’t been able to enjoy traveling for a while now amidst the pandemic, Versace took us straight to Italy for its new swimwear campaign.

Aptly named La Vacanza (Italian for “the vacation”), Versace’s latest campaign is shot in Liguria, the region of Italy home to beautiful and iconic coastal towns like Portofino and the Cinque Terre. With blue skies, Mediterranean coastline and clear water as La Vacanza’s backdrop, it’s hard not to drop everything and go straight to Italy. But of course, we need something chic to wear, so we’ll be packing our suitcases with this latest collection.

If you’re ready to step up your swimwear wardrobe, Versace has you covered. La Vacanza has everything from swimwear and silk shirts to beach essentials like towels, robes, and even a studded travel mug. Throughout the whole collection is the signature Greca motif, paired with ocean-themed patterns like seashells and sea stars. Versace but make it beachy, if you will. (Talk about a chic vacay.)

“With this shoot I wanted to create something fun that captures the spirit of a vacation. We all miss travel. We miss the excitement of being somewhere different, of meeting with friends and sharing experiences,” Donatella Versace said. “These images are about enjoying life and feeling free, they encapsulate that summertime feeling of endless possibilities.”

A couple days prior to the launch of La Vacanza, Donatella Versace shared an Instagram post full of blue — blue skies, blue ocean, blue waves. “Through my work, I love to color the world with as much blue as possible,” she wrote in her Instagram caption. She shared that it’s her favorite color because it represents freedom to her. We then saw much more of that blue in the La Vacanza collection just days after her original post.

From baroque patterns to the Medusa head to bright colors, the whole collection is very Versace and very summer. As soon as it’s safe to do so, catch us on the next flight to Italy with our bags full of La Vacanza swimwear.

La Vacanza is available online now

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createdAt:Wed, 19 May 2021 16:38:57 +0000
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section:Fashion