In an effort to redefine their positioning, Valentino has decided to go fur-free, starting in 2022. The brand will go through a number of changes, announcing a stop to production at Valentino Polar, the brand’s fur company, and the termination of the house’s sister brand, Red Valentino, starting in 2024.
“Maison de Couture for us means creativity, uniqueness, intimacy, and an inclusive mindset. The fur-free stance is perfectly in-line with the values of our company. We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections,” said Valentino’s CEO, Jacopo Venturini.
In a statement released by Valentino, the company has decided to shut down Valentino Polar and Red Valentino in an effort to become more environmentally friendly and focus on the main Valentino brand.
“The aesthetic vision of our Creative Director – combined with the artisanal spirit and excellence of the workmanship – harmonizes perfectly with new technologies and future objectives. The inputs to which our customers, or Friends of the House, are exposed to every day are many. In this scenario, the concentration on one, and only one brand, will better support a more organic growth of the Maison,” said Venturini.
Valentino’s announcement comes after other luxury brands have pledged to go fur-free, including Michael Kors, Alexander McQueen, and Gucci, who pledged in an effort to be more sustainable. The last collection to include fur will be for the Fall/Winter 2022 season, while the last Red Valentino collection will be showcased for the Fall/Winter 2024 season.END
prev link: https://www.crfashionbook.com/fashion/a36475973/valentino-goes-fur-free/
createdAt:Wed, 19 May 2021 14:54:16 +0000
displayType:Long Form Article