Coach’s breezy Pre-Fall 2021 collection is the perfect apéritif for summer.
Inspired by Creative Director Stuard Vevers free-spirited vision for the label, the collection looks to treated denim, hand-embroidered knitwear, and florals for an ever-youthful vintage inspired feel.
“Our Pre Fall collection is inspired by a sense of nostalgia, freedom and anticipation – feelings that I associate with summer,” said Vevers. “I imagined the collection with new adventures in mind, exploring craft and Coach’s heritage with the fresh attitude of sportswear. To bring the collection to life, we created a campaign with the Coach Family to tell a timely story about friendship and being together again.”
Shot by Max Farago in wildflower and prairie landscapes of Los Angeles, the campaign centers on a road trip friends take across the country.
Freedom, adventure, and exploration look even more beautiful alongside a Coach purse. The latest collection debuts the Coach Original Quilties, archival bags in soft quilted Nappa leather—as well as a new treatment of Signature on denim jacquard.
Check out some shots of the campaign in the gallery below.END
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createdAt:Tue, 11 May 2021 14:55:16 +0000
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