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Louis Vuitton Revs Up Trophy Trunk for Monaco Grand Prix

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Vroom vroom… Louis Vuitton is the latest accessory for the automobile sphere. Monaco’s iconic Grand Prix will be featuring a custom Louis Vuitton trophy case while it makes its first post-pandemic occurrence this May. Beyond simply a vehicle racing event, Monaco Grand Prix is the ultimate social experience for 7,500 of the world’s elite. Who better to accompany extravagant yachts and private viewing terraces than French fashion house, Louis Vuitton?

2021 will be the first of a several year partnership between the Formula One race and Louis Vuitton. However, car trophies are not the only prize category supported by the brand. Monaco Grand Prix will be added to their “Victory Travels in Louis Vuitton” campaign, which already boasts the NBA, America’s Cup, Roland-Garros, and FIFA as members.

Each hand-painted trophy case is adorned with the sporting event’s colors and nationality. For the Monaco Grand Prix, Lous Vuitton’s design features the Monaco flag’s color palette and a “V” for victory. Of course, backdropped by the classic monogram print.

Oh, what we’d do to trade places with that trophy.

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createdAt:Mon, 10 May 2021 21:32:24 +0000
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section:Fashion