Becoming the official face of a luxury house has evolved into the ultimate marker of fame. As pop culture and influencer marketing continue to coalesce, ambassadorship is essentially a right of passage for rising talent. Joining the eminent Lupita Nyong’o and Elle Fanning, BlackPink’s Rosé has earned the epitome of partners—Tiffany & Co.
Roseanne Parker, commonly known by her stage name of Rosé, is a cornerstone of the fashionable K-Pop community. Originally from New Zealand and Australia, Rosé embraced her Korean background and debuted in the rapidly growing niche by joining BlackPink in 2016. Today, the star boasts international renown and a trend-setting status.
Selecting Rosé to be the next face of Tiffany’s was a genius move on all accounts. The American jewelry powerhouse is able to inject youth into their image through working with the K-Pop star, while simultaneously strengthening their growing influence in Asia. Rosé is elated to accept her new role, sharing that her longtime admiration of the brand “makes it that much more special” to be the global ambassador.
For the pair’s first collaboration, Tiffany’s is launching their 2021 additions to HardWear, the ’70s inspired line that re-imagines the house’s archival pieces. Playful, bold designs will be premiering this Friday, April 23 with Rosé as muse.END
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createdAt:Wed, 21 Apr 2021 18:27:44 +0000
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