Gucci’s long awaited return to the runway is soon upon us. “Gucci Aria,” the House’s latest collection is set to debut this April 15th via live stream. This show will a be a monumental one for the luxury brand as it marks Gucci’s 100 Year Anniversary and will be one of their greatest milestone moments. This latest Fashion Week season was unlike any before. Screens became the runway and collections were digitally reimagined. For Gucci, the House opted to forgo the Fashion Week schedule altogether. “Gucci Aria” has come fashionably late, but in celebration of their centenary and possible rumored collaboration with Balenciaga, it will certainly be worth the wait.
Ever since becoming Creative Director in 2015, Alessandro Michele has created a maximalist, fun, and eclectic universe for the Gucci brand that has delivered us many unforgettable and iconic looks. Michele also aided in the introduction of a new narrative for the House, one that includes an emphasis on words. In homage to this, the invite for the upcoming Aria debut is presented in a small book titled GUCCIQUIZ! filled with brain teasers, puzzles, and crosswords all dedicated to the Gucci heritage. What the House calls a “ironic and unconventional” invitation fits perfectly with their quirky personality. The Gucci-themed riddles supposedly reveal information about the “Gucci Aria” collection to guests— so any super sleuths out there better get to work!
“Gucci Aria” will be available to live stream April 15th, 2021 at 9:00 am EST hereEND
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createdAt:Wed, 14 Apr 2021 21:29:12 +0000