Joining a league of heavyweight luxury brands fighting for the ethical treatment of animals, like Gucci, Versace, and Prada, Alexander McQueen and Balenciaga are the latest of Kering Group’s labels to become fur-free. Precipitated by overproduction, and cultural backlash hastened by an animal rights movement, major luxury players have axed the use of fur as a shifting global clime made it less, and less palatable.
According to the International Fur Federation (IFF), the market’s value saw widening losses, dropping 45 percent from billion in 2015 to billion in 2019. Elsewhere, coupled with the very visible public posturing of social media and a long mounting pillory of the fashion system, big brands have turned to plant-based leathers, like the mushroom based Mylo leather, tapping other faux alternatives for exotics, skins, and furs.
While Balenciaga’s Creative Director Demna Gvasalia hasn’t used fur since the very early seasons of his tenure, he and McQueen’s Creative Director Sarah Burton now join Versace, Burberry and Chanel in officially stepping away from the the market, shoring up a larger call from consumers for a cruelty-free more sustainable fashion system.END
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createdAt:Wed, 31 Mar 2021 15:32:28 +0000
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