The internet is obsessed with green right now. And it’s not just any green, it’s a pastel-colored, cool, mellow mint/sage green that will instantly lower your blood pressure and make you forget that to-do list you have to conquer today. The trend started on Twitter with a user posting four mint green photos that almost instantly went viral. Almost 305,000 likes and 48,000 retweets later, it’s safe to say that the rest of Twitter is in agreement.
Why exactly is this shade of green the internet’s favorite color right now? The answer is simple, really: it’s soothing.
After the whirlwind that was 2020, and with 2021 seeming to keep up that same trend so far, what we all crave right now is something to help soothe us, keep us calm, and raise our spirits—even for just a minute. This minty-colored green has risen to the occasion. It makes us feel like we’ve gone to the spa for a really nice massage and bubble bath, resulting in a huge wave of calm washing over us. Simply put: this is exactly the energy we need right now.
Some people are reminiscing on their old seafoam green guitars and trucks, while others are showing off everything from their green nail designs to kitchens, Vans, and even chicken coops. Everyone’s love for green has also inspired people to repaint their walls, design green sweatshirts, and even buy green computer keyboards.
This trend probably shouldn’t come as a huge surprise, though. The internet isn’t the only one in love with green. There were a lot of predictions that green would be the color of 2020, and rightfully so. Green, in all shades, was a big hit on the runway last year. Salvatore Ferragamo’s Spring/Summer 2020 Menswear featured a mint green suit and one of Max Mara’s Spring/Summer 2020 Ready-to-Wear classic monochrome looks was in pastel green. Bella Hadid opened Lacoste’s Fall/Winter 2020 in an all-green look, and much of the rest of the golf-inspired collection included varying shades of green too.
Not only did we see the runways peppered with green looks last year, but tons of streetwear looks also featured pops of green. Although this mint green is reigning supreme right now, those streetwear looks were every shade of green, from Eva Chen’s olive green pants to Jessica Minkoff’s neon green puffer.
But as we know all too well, the world shut down just days later, and suddenly the only thing we were wearing was a pair of sweats and, if we were lucky, a clean shirt. But despite almost everything we had planned for 2020 flying out the window, green still managed to hold on tightly. Maybe it’s a subtle nod to the industry’s shift toward sustainability, or maybe it’s because we’ll never forget Jennifer Lopez’s iconic green Versace dress.
And while green is in right now, fashion has long-loved every shade of green. Sure, green has been controversial in the past—it can be difficult to pull off—but between the different options of shades and designers styling it just right, green is a necessary color in your wardrobe. From Bottega Veneta to Prada, green has been a central theme in designer’s collections for years, especially right now.
With green finally having its much deserved moment, it feels like we’re picking up where we left off last year when the color was really picking up speed, which in itself is oddly calming. Bottega Veneta recently presented its Spring/Summer 2021 collection via its Salon 01 Campaign, which was largely an ode to the color green. Daniel Lee decided to make the bold, emerald green a focal point of his collection, which has been dubbed “Bottega Green.” Many pieces in the collection were green, from mules to dresses to even some of the model’s eyeliner. And the backlighting of the show was—you guessed it—green. Bottega Green is the it-color from the brand now.
Prada is perhaps most famous for creating eccentric, vibrant prints and patterns. One of Miuccia Prada’s most iconic prints was her Formica-inspired, 1950s-esque green and brown square print of her Spring/Summer 1996 Ready-to-Wear collection. It defined the 1990s and was revived by Raf Simon in the brand’s Spring/Summer 2021 collection (which also included another mint green look as well). Plus, the brand’s Cleo brushed leather shoulder bag in aqua is all we can think about.
Green isn’t going anywhere anytime soon. It was on track to be the color of 2020, and it looks like it’s holding on for 2021 too. While the internet is loving mint green specifically, fashion is loving all shades right now. As long as the color remains keeping us soothed and calm, we’re game for all of it.END
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createdAt:Wed, 10 Mar 2021 15:40:36 +0000
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