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Valentino’s Collaborative Campaign Explores Themes of Community – ts.kux.de

Valentino’s Collaborative Campaign Explores Themes of Community

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The library is open at Maison Valentino.

Creative Director Pierpaolo Piccioli has invited several renowned literary figures to lend their voices and create six text-only campaigns. The striking texts challenge the notions of how fashion is meant to communicate and explore themes of memory and identity. Piccioli continues to look to community and togetherness – conveying the power of media and diverse communication channels in shaping fashion narratives.

The single-page stories explore a bevy of topics and exemplify a feeling of unity and thought that are at the core of Valentino. The stories are a part of the wider Valentino Collezione Milano Campaign which features a variety of projects including film, photography, and now writing. The first iteration of the campaign were intimate images from Turner Prize Winner Liz Johnson Artur. Similar to Artur’s work for the brand, the newly released campaign reflects on the realities pandemic-era isolation while maintaining the DNA of the house.

The star-studded campaign includes an impressive list of cross-genre literary giants: Donna Tartt, Elif Shafak, Janet Mock, Lisa Taddeo, Matthew Lopez, Ocean Vuong, Yrsa Daley-Ward, Fatima Farheen Mirza, and Raven Leilani. In a statement released to CR, Piccioli reminiscences about his love for the literary arts: “I am a poetry reader and this helps me to visualize words and to deliver my emotions and vision. I think poetry protects our humanity and allows inner explorations, it gives you the lens through which one can really touch the nature of our most intimate feelings.”

That passion for lyrical poetry is clearly seen throughout the campaign: not only are the words sonically enticing, but the layout also draws and keeps viewers’ attention throughout the piece. With brands experimenting and exploring new communication vessels, Piccioli’s focus on highlighting community poets, writers, and creatives feels especially authentic.

Check out every story from Valentino Collezione Milano Writers Campaign below.

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prev link: https://www.crfashionbook.com/fashion/a35636684/valentino-campaign-writer-poet/
createdAt:Thu, 25 Feb 2021 22:18:24 +0000
displayType:Long Form Article
section:Fashion

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