Under the rubric of their “Positively Farfetch” sustainability goals, a cleaner, more conscious fashion system comes into focus as the ecommerce retail giant taps luxury restoration service, The Restory, in a bid for circularity. Now available on Farfetch’s site, Farfetch Fix extends the life of our well-worn luxuries, reviving shoes, bags, and leather goods while aptly shoring up a circular fashion economy.
“To power the new Farfetch Fix platform, and further the mission of more thoughtful consumption on this scale, is the culmination of years of hard work,” said The Restory’s Founder and CEO, Vanessa Jacobs. “Farfetch will help a global community of luxury enthusiasts fall in love with their favorites all over again.”
Adding to the growing bracket of industry leaders advocating a message of sustainability, Farfetch seems nothing less than well-adapted to a shifted fashion system. Once bidding on excess, exclusivity, consumption, and overproduction, it seems insularity has softened, circularity sells big, and ‘our 2030 goals’ was less a mere social posit, and more a failsafe for the future.
“Part of the Farfetch ethos is to be the platform for good – championing initiatives that make fashion more sustainable,” said Farfetch’s Director of Sustainable Business, Tom Berry. “This partnership with The Restory will allow our customers to cherish their pieces for a little longer and hopefully also make more thoughtful purchases.”
In a deft pivot, Farfetch has surely set precedence in the fashion sphere, and in doing so, turned all other restoration services pale in comparison.
Farfetch’s latest Farfetch Fix program in collaboration with The Restory is now available online.END
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createdAt:Wed, 17 Feb 2021 17:06:21 +0000
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