Runways are usually venues for parading the future of fashion, pushing the envelope, and offering an exclusive look at upcoming trend crazes. However, Jason Wu opted for an ironically peculiar approach: normalcy. Wu’s fall collection is all about the here and now.
Perhaps that is why the New York-based designer traded runways for a setting that appears no different than your local Whole Foods. Creating his very own general store inside a NoHo warehouse space, Jason Wu combined food and fashion for an intimate in-person show, complete with Coca-Cola and real produce that was donated to New York’s City Harvest post-event.
Models appear to be Connecticut women going for a stroll at their Sunday farmer’s market. Wu designed with New England in mind, as the lockdown instigated a reverting to childhood experience of sorts. With an Americana color palette and Coca-Cola partnership, the collection is almost nostalgic. Not for any pre-2000s era, but rather for reminiscing a pre-pandemic lifestyle.
While Jason Wu’s collection was relatively inside-the-box, one element stood out as progressive for the designer – body positivity. Featuring plus-sized models for the first time, Wu truly catered to the everyday woman.
Dynamic outerwear, pops of red, cozy knits, and chunky jewelry were featured in Wu’s show. Experience every look from his latest collection for yourself, below.END
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createdAt:Mon, 15 Feb 2021 19:42:34 +0000
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