This season, Creative Director Jonathan Anderson opted for a tangible creative medium to present Loewe’s latest collection– a book. Appropriately titled Show in a Book, the hardbound collectable book consists of 200 pages of artworks, comics, printed matter, and ephemera devoted to graphic artist and writer Joe Brainard who is one of Anderson’s greatest inspirations. “I have been drawn to Joe Brainard’s body of work, in his particular colleagues, and his ability to create things out of the everyday” writes Anderson in the foreword. “He thought and acted outside of rulebooks and categories, and there is a lightness and an immediacy in his work that I find acutely apt for this very moment, and indeed any moment.”
Distributed by non-profit organization Printed Matter, all proceeds of the book will go to Printed Matter and Visual Aids, an organization which utilizes art to fight and create a dialog around HIV/AIDS. A Show in a Book is accompanied by Show on a Shirt containing an oversized T-shirt where the show is reproduced in a wearable form. Both Show on a Book and Show on a Shirt are the newest installments in Anderson’s devised presentation format in response to the unprecedented times following Show-in-a-Box and Show-on-a-Wall.
In terms of the collection, Anderson split the collection in two using the first to pay tribute to Brainard in the form of prints and jacquards while the second, Eye/Loewe/Nature, pays attention to the brand’s eco-conscious efforts in a series around surviving the outdoors. Grounding itself somewhere between the ’60s and ’70s, the collection utilizes a color palette that references shades of goldenrod and creamy camels while also pulling in punk references with strappy leather trousers and a riff on the classic Chelsea boot. Anderson particularly pays attention to collage this season where T-shirts and jumpers are multiplied on top of each other. Upcycled materials as well as military and sportswear silhouettes are used in pulling focus towards the natural and environmental aspects important to the house’s ethos. Wallabees and trousers, overcoats and maxi skirts, various styles are combined in a distorted and mismatched in a way that homogeneously comes together in an artful way that reflects both Anderson and Brinard’s creative styles respectively.
Click through the gallery to see every look from Loewe’s latest men’s collection.END
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