Who would’ve thought that the boot branded as being unanimously uncool in the late 2010s would end up back on the hot list. For most, just hearing the word Ugg brings cringy flashbacks to the time of bad fashion choices and questionable tabloids. Those days have apparently been long forgotten, because Uggs have once again been given the cool girl stamp of approval.
Since its conception, Ugg has been favored for practicality over style. Originally, founded in in 1978 insulated sheepskin boot was a fan favorite for surfers in Australia to keep their feet warm in the cold and and cool in the heat. A wild concept since a soggy, sandy Ugg boot does not sound appealing! Their popularity, however, continued to grow to the point where Brian Smith and Doug Jensen took notice. The two friends applied to be US distributors for Australia’s top ugg boot manufacturer, Country Leather, and with a bag packed full of sheepskin boots and a passport they headed to sunny California. Not long after, the duo set their sights on starting their own company and the Ugg brand was officially born.
Recognition for the footwear brand started to form in 1994. Many began to take notice of the boot during the Winter olympics after many US team members sported the shoe. Not only that, but that same year Pamela Anderson was published wearing the Ugg with her famous red swimsuit. Just six years later, the once unknown shoe company, would turn into the billion dollar brand and fashion sensation that it is today.
The official craze for the brand began in 2000 when Oprah announced Ugg boots as one of her “Favorite Things.” (Love the power she has). Not long after, celebrities began sporting the classic sheepskin lined boot everywhere from airports to red carpets. Paparazzi pictures came flooding in with fashion icons like Paris Hilton and Kate Moss proving that these boots could be worn for any occasion or weather. Thankfully, these images have been preserved for the history books.
After being accepted into the world of fashion, Ugg opened up their first store in New York City in 2006, complete with new additions of colors and styles. Slippers, clogs, sandals, and calf length variations were all introduced to the public and continued to reign supreme. That is until 2013. Slander of the brand began after being labelled “basic” and overall just an unattractive shoe by various social media platforms. As history goes, the Ugg was dropped as quick as it had risen. While the brand still fought to survive, having released various collections since 2015, nothing really seemed to have a spark.
Now, two decades since Ugg stepped on the scene, the footwear has risen from the dead. Nostalgia of course plays a large factor in this. Now with 2000s fashion being a prominent inspiration for today’s street styles, the once beloved brands from this era can make an easier return to popularity. This combined with the practicality of the footwear, sealed the deal for a revival. With the majority of celebrities and public alike staying home under quarantine, it was an obvious choice to revert to the comfort of slippers and slides. The Ugg boot was bound to make an appearance. With the additional help of supermodels and now Fashion Editor, André Leon Talley becoming ambassadors for the new ultra mini boot, Uggs are now back on everyone’s radar and in everybody’s carts.
The Ugg boot has seen drastic transformations since its generational defining launch. To commemorate this historical event, here are some of the defining fashion moments of the Ugg boot.END
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