Over the past decade, the line between fashion and technology has slowly thinned making it difficult to differentiate a collection drop from an Apple drop. From Gucci AirPod Cases to Chanel iPhone cases, high luxury fashion houses have toed their way into the tech world incorporating accessories for your gadgets into their runway collections. But it wasn’t always this way. In the early aughts of the 2000s, the cult classic Motorola Razr was all the craze preceding fashion-branded flip phones. Slowly, cult Y2K fashion brands like Baby Phat and Juicy Couture begann developing their own cellular devices with the rise of the cell phone. The Juicy Couture Sidekick and Baby Phat Nokia paved way for luxury brands to tap into the latest gadgets, a trend that would continue to this day. Iterations have evolved from gem-encrusted flip phones to sleek smartphones and earphones. From Prada and Christian Dior, to Moschino and Thom Browne, designers continue to brandish and accessorize an array of devices with their distinguishable logos and identity. Scroll through to see the evolution of the phone as a fashion statement.
Baby Phat Nokia, 2004
Every teenage girl sought to get their hands on the designer phone that had eclipsed the designer bag. The collaboration with Kimora Lee Simmons remixed the clamshell design into a baby pink version that was quilted and bejeweled with 0.4-carat diamonds. It was available at all Bloomingdales store for 9.99, and came with a matching pouch and earbud.
Juicy Couture Sidekick, 2005
Back in the day, Juicy Couture extended its iconic identity beyond their velour casualwear, to cellphones. The clothing brand partnered with T-Mobile to deliver the gagdet in the requisite Juicy Couture crystal pink with the distinguishable Juicy logo around the screen, which was available for purchase at 9.
Giorgio Armani Samsung P520, 2007
The Italian luxury house teamed with the industry leader in technology to create a touchscreen phone that took the pedestal of a fashion handset with a sophisticated appearance paired with what was then the latest technology retailing at ,100.
Prada LG KF900, 2008
Prada channelled its characteristically contemporary and sleek aesthetic into the successor of their extremely popular LG Prada iPhone. The compact mobile featured the inimitable logo at the top of the touchscreen, with a quintessential slide out keyboard typical of the time. The phone’s price tag was somewhere around 0, if not more.
Dior Reveries, 2011
The French maison joined the small realm of ultra luxury Android smartphones, while this was not the company’s first take on a mobile phone, it was their first touchscreen smartphone. Decked in crocodile skin and 640 Swarovski crystals, the phone’s value was well into six figures for ,000 upon release.
Moschino x Honor Smartphone, 2019
In an effort to champion the chic young consumer, Moschino blended advanced technology and luxury fashion delivering the Honor 20 Moschino edition, alongside an exclusive range of co-designed smart phone accessories. The phone was originally priced at 5.
Blu x Supreme Burner Phone, 2019
The candy bar style phone is the epitome of hypebeast culture, branded with Supreme’s distinctive logo it came in both red and black colorways. Although the nostalgic device features were pretty standard and far from the standards of today’s smartphones, it retailed for .
Thom Browne Samsung Galaxy, 2020
Earlier this year, high tech met high fashion at NYFW when the American designer showcased his inimitable aesthetic in the form of Samsung’s foldable phone, as well as the Galazy Buds+ and the Galaxy Wacth Active2. The Galaxy Z Flip Thom Browne Edition was priced at ,480.
Technological advancements have informed an entire sub-category of fashion, now extending beyond brandished phones, where big name brands create accoutrements for the latest gadgets beit Prada leather phone shells, or Gucci GG Supreme Ophidia AirPods Case. Tech has become a mainstay on and off the runway.
prev link: https://www.crfashionbook.com/fashion/a34590037/haute-couture-cell-phones/
createdAt:Thu, 05 Nov 2020 19:46:28 +0000
displayType:Long Form Article