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Calvin Klein Taps Kith for New Underwear Collaboration

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With the release of its new collaboration tomorrow, streetwear retailer Kith is set to become the first brand to feature its logo on the waistband of Calvin Klein’s iconic underwear.

Kith and Calvin Klein partnered for an underwear line with 15 men’s and 18 women’s pieces divided into two categories. Pieces under the Classic category will fuse each brand’s signature color palettes with a cobranded Kith | Calvin Klein waistband, while the Seasonal category introduces new and adventurous colorways, lightweight mesh fabrics, and asymmetrical women’s silhouettes.

Excitement around the collaboration stirred earlier this week with the unveiling of a billboard on New York City’s Houston Street featuring Gigi Hadid. The model appears throughout the ’90s inspired campaign in the collection’s briefs, bralette, and T-shirt.

The collection, which ranges from -, will be available on Kith’s website and at its flagship locations. In-store customers can create their own underwear 3-packs with exclusive packaging.

The Kith for Calvin Klein collection will be available online from 11 a.m. EST September 12.

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createdAt:Fri, 11 Sep 2020 14:07:31 +0000
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