Coach launches its latest artistic installment, Coach X Jean-Michel Basquiat, paying tribute to the legendary contemporary artist. With a global campaign featuring an esteemed roster of celebrities and members of Basquiat’s own family, the capsule collection of accessories and apparel reframes the renegade’s work in a modern context, introducing the bold and lively visuals to a new generation.
While the collection made its debut on the Fall/Winter 2020 runway in February, it takes on a fresh look in the campaign, lensed by CR contributor Micaiah Carter and made possible with the help of everyone in the extended Coach family. From brand ambassadors like Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi, Paloma Elsesser, Jon Batiste, Kyemah McEntyre, Diana Gordon to photographers Fan Xin and Zhang Meng, and down to Basquiat’s very own niece, beauty entrepreneur Jessica Kelly, the campaign evokes a creative kinship. The artist’s signature sketches are put on display, emblazoning playful leather accessories and fall favorites like a sweater and trench coat.
“We really love this collection from Coach,” said Jeanine Basquiat, sister of the late Jean-Michel, on behalf of the artist’s family. “They did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life. We’ve always been fans of Coach, so this is a dream project for us.”
“Basquiat is one of my heroes,” Coach Creative Director Stuart Vevers said of the unencumbered artist. “He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.”
In celebration of the vivacious campaign, Coach also introduces a series of short social-first films discussing the importance of family, art, and Basquiat’s legacy, inviting the community to join the conversation.
The Coach x Jean-Michel Basquiat collection is now available online and in select stores.
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createdAt:Tue, 08 Sep 2020 18:52:27 +0000