Sportswear juggernaut Adidas and Italian luxury label Prada reveal their latest reiteration of the Superstar. Offering a fresh trio of colorways of the Adidas Original, the classic sneaker is now available in monochrome black, black and white, and a slick silver with white accents.
This next phase in the continuous partnership between Prada and Adidas highlights the fundamental elements shared by the two brands–a deep-seated reverence for heritage, the value of collaboration, a love for sport, and a passion for excellent craftsmanship. The Prada Superstar sneaker has been executed with the utmost precision by the Italian brand’s footwear specialists. The new take merges high-performance sportswear technology with the lexicon of luxury, elevating the classic shoe.
First created in Italy in 1969, the unisex, streamlined silhouette is reimagined in full-grain leather whilst maintaining the integrity of the original design. Like the original collaboration, dual branding is stamped on the sneaker. The tongue of each pair is emblazoned with the names of both Prada and Adidas, while the core characteristics of the shoe remain untouched and intact, such as the triple-stripe, trefoil, and rubber shell toe.
The Prada and Adidas partnership will continue with a project linked to the America’s Cup sailing competition. Prada has participated in the race since forming its Luna Rossa team in 1997.
The Prada Superstar sneaker will be available in Prada boutiques, Adidas Flagship stores, and online from September 8, 2020.END
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createdAt:Mon, 31 Aug 2020 19:43:22 +0000