Telfar to Introduce Bag Security Program

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On any given day, visit the website of New York-based unisex brand Telfar and you will see a screen inundated with the words “Sold Out.” The brand’s highly coveted Shopping Bag–also known as the Bushwick Birkin–has amassed a cult status, with each product drop selling out in a matter of minutes. To answer the demand, Telfar launches the Bag Security Program, which guarantees shoppers’ satisfaction without the stress of product drops.

Starting tomorrow, Telfar fans can secure the purchase of a Shopping Bag for 24 hours. Unlike the brand’s current system of product drops, the Bag Security Program offers unlimited pre-order on all sizes and colors. Because each Shopping Bag will be made to order, there will be no refunds, cancellations, or changes after the time of purchase, and all bags are guaranteed to be delivered no later than January 15, 2021.

Telfar’s Bag Security Program only emphasizes the brand’s commitment to accessibility and community. The label stands by its approach, stating “we are not about hype and scarcity. We didn’t set out to make an impossible to get product.” In creating an alternative system, the brand has managed to address overwhelming product demand and propose a novel business approach.

Telfar’s Bag Security Program will launch online on Wednesday, August 19th at 9:00 a.m. EST.

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