Nostalgic for the simple joys of summer camp, Coperni emulates its fun and youthful energy with a digital sneak peek of the label’s upcoming Fall/Winter 2020 collection. Today, a series of interactive games, videos, and photos launches on Coperni’s Instagram account, which all lead up to the collection’s drop in September, making for a creative and interactive twist on an online fashion presentation.
Coperni was ahead of the trend long before the rest of the fashion world had to acclimate to pandemic-era runway shows and digital campaigns. For Fall/Winter 2019, creative directors Sébastien Meyer and Arnaud Vaillant decided to forgo an elaborate runway show, opting instead to present their relaunch collection on social media via a creative, community-based chose-your-own-adventure game called Copernize Your Life. According to Vaillant, “one of our main goals in coming back to Coperni was to incorporate the people and community around us into it.” Through interactive online posts, a collective range of viewers were able to catch the collection’s drop firsthand, rather than the usual exclusivity of a runway presentation.
Again channelling the spirit of community, Coperni’s Summer Camp campaign invites followers to play digital editions of jukebox games, rebus, crosswords, and other interactive puzzles. It will also introduce the upcoming collection through a series of teaser photos and videos. Around 30-50 posts will be published daily on the brand’s Instagram account, with the aim of facilitating interaction with pieces in the collection. Each game and post is curated for viewers to explore the conceptual universe of the brand.
Coperni plans on holding a physical runway show in September, but Meyer and Vaillant hope to embrace a successful intertwinement of digital and real-life components. Through Coperni Summer Camp, players can engage with models and pieces from the collection, ahead of its fall IRL presentation.END
prev link: https://www.crfashionbook.com/fashion/a33596949/coperni-summer-camp-fall-winter-2020-campaign/
createdAt:Thu, 13 Aug 2020 16:46:50 +0000