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Opening Ceremony Celebrates Pride Year Round With New Capsule

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This year marks the 50th anniversary of the New York City Pride March, one of the largest Pride parades in the world. Every June, tens of thousands of people come together in celebration of the LGBTQIA+ community. This year’s golden anniversary went on without the march itself, however, as the swift onset of the global pandemic put a halt to the annual event. Humberto Leon, co-founder of Opening Ceremony, ruminated on the general zeitgeist surrounding this year’s cancellation, and came to the conclusion that Pride needed to be acknowledged and celebrated 24 hours a day, 7 days a week, 365 days a year. In result, Opening Ceremony launches the 365 Days of Pride collection in collaboration with author Matthew Riemer.

“The one thing that kept coming to mind as COVID-19 has eviscerated lives on a global scale, was its effect on nightlife and the jeopardy the pandemic imposes,” Leon said. “Nightlife is the heart and soul of gay culture; it’s where I first felt comfortable in my own skin, it’s where I had my first kiss. I wanted to do something for the venues important to NYC and for the parties that have celebrated inclusivity and BIPOC representation, with an overall sense of ‘Pride.’”

The limited-edition capsule collection, available on Opening Ceremony’s site and on Farfetch, consists of six T-shirts that simultaneously celebrate New York’s LGBTQIA+ community and pay tribute to historically pivotal institutions within it. Through the capsule, Opening Ceremony supports three long-standing NYC venues–Stonewall Inn, Julius, and Henrietta Hudson–along with several collectives that serve marginalized queer and trans POC such as Bubble_T, DisCakes, Glam Collective, and Papi Juice. A portion of the collection’s sales will benefit these venues and networks as a form of preserving the safe haven they’ve provided to so many. Members of the institutions also model the collection, and Opening Ceremony partnered with the Glam Collective to produce and shoot the campaign.

Riemer, who is known for co-curating the Instagram account @lgbt_history, collected a set of protest slogans from 1970s Pride demonstrations to provide inspiration for the capsule. Each phrase was paired with a contemporary artist to bring the statement tee to life. Braulio Amado created a tee that reads “Gay Pride is Every Fucking Day/ 24 Hours a Day/ 7 Days a Week/ 365 Days a Year,” Aya Brown took on the term “Black Lesbian,” and Raphael Esparza interpreted “Homophobia Kills.” Terrell Davis, Andrew Thomas Huang, and Chella Man also designed tees.

The first drop of the Opening Ceremony 365 Days of Pride collection is now available online.

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createdAt:Tue, 04 Aug 2020 20:31:42 +0000
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