Italian luxury label Valentino continues its fight against COVID-19. In May, the maison announced the #ValentinoEmpathy campaign for its Fall/Winter 2020 collection, featuring a high-profile cast of artists, models, and friends of the house. As the images are unveiled this week, Valentino also announces that the participants will donate their fees to the Hospital Lazzaro Spallanzani in Rome to support ongoing efforts against the coronavirus pandemic.
The campaign itself features a diverse array of at-home portraits of world-renowned stars– including Naomi Campbell, Laura Dern, and Janet Mock–wearing pieces from the Valentino Fall/Winter 2020 collection. Models were asked to select somebody with whom they are spending quarantine to take the portraits, giving a homespun feel to the campaign.
Created under the idea that empathy is an emotion that does not subside in quarantine, the campaign is the brainchild of Creative Director Pierpaolo Piccioli. “We are always connected by empathy as we are all made of emotions,” he said. “We are human beings full of energies and these energies are causing changes, positive ones.”
In an admirable display of empathy, Valentino previously donated to hospitals in Italy, France, and Spain. A contribution of 1 million Euros from the #ValentinoEmpathy participants will aid medium and long term projects at the Hospital Lazzaro Spallanzani, dedicated to the upcoming phases of the pandemic. “I really would like to let Rome know that Valentino’s friends, not only the brand, are here!” Piccioli said.END
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createdAt:Mon, 27 Jul 2020 21:01:05 +0000