Dinner, drinks, and dancing–the perfect evening missing from quarantine, but alive and well in Sofia Coppola’s new film series for Chanel. To celebrate Creative Director Virginie Viard’s first Métiers d’Art collection, the maison partnered with Coppola, who’s long been a collaborator and friend of the fashion house, to shoot three short films that encapsulate the collection and the Chanel legacy it honors.
The collection paid homage to the house codes that have stood the test of time since the reign of Mademoiselle Chanel, with classic black and white dresses, embroidered tweed coats, and plenty of skirt suits. Chanel’s apartment at 31 Rue Cambon served as inspiration for both the catwalk show, which was held last December, and all of Coppola’s videos. Coppola and Viard co-decorated the show’s set, bringing the iconography of the address to Paris’ Grand Palais. Models descended a reproduction of the designer’s famed Art Deco mirrored staircase, where the designer used to watch her shows from the fifth step.
According to Coppola, the setting channeled the origins of the brand. “We thought about the original shows that were held at 31 Rue Cambon, and how great it must have been to see the models walking by so close, and the setting by Coco’s mirrored staircase, which always gives me a thrill to see,” the filmmaker said.
Following the 2020 Métiers d’Art show, the fashion house hosted a dinner party and dancing at La Coupole, one of Karl Lagerfeld’s favorite nightlife hubs in the City of Light. Guests of the afterparty included models for the collection–among them Gigi Hadid, Vittoria Ceretti and Mona Tougaard–as well as brand ambassadors Lily-Rose Depp, Kristen Stewart, and Margaret Qualley. While attending the star-studded event, Coppola and her brother, Roman, captured the highlights on film, culminating in a glitzy behind-the-scenes video.
In celebration of the Métiers d’Art collection’s release in boutiques, another of Coppola’s shorts reflects upon over a century of history associated with the house and its legacy of creation and innovation. Using collages of photographs, archival footage, and modern montages, Coppola drew inspiration from 31 Rue Cambon, which Coco Chanel acquired in 1918 and turned into her studio, atelier, and living space, and still remains today. Hadid, Ceretti, and Tougaard are seen excitedly making their way down the stairs in the video, which shows the eternal modernity of the label.
The star of Coppola’s final film for the series is the hero piece of the collection: two-toned pumps in gold leather, embellished with dainty bows. The shoes were shot on various silhouettes to reveal their versatility. From the legendary address to the dance floor of La Coupole, the pumps are seen on the feet of the models making their way through Paris.END
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createdAt:Tue, 21 Jul 2020 15:04:42 +0000