London-based luxury label JW Anderson has joined forces with Yoox for a capsule collection in celebration of the online retailer’s 20th anniversary. Released today, the collaboration embodies an ethos of liberation, innovation, and gender neutrality while encompassing ready-to-wear, handbags, and footwear. To commemorate Yoox’s two decades, the designer behind the British brand, Jonathan Anderson, has cherry-picked through his design archives, selecting the most relevant themes to best evoke his brand’s heritage for the capsule. Anderson is known for pushing the boundaries of traditional, confining gender norms through his designs, an element that has been consciously referenced throughout this new collection.
Every aspect of JW Anderson x Yoox is rooted in both Yoox and Anderson’s British DNA, from the silhouettes to the colors and fabrics. Understated luxe notes are carried through the pieces in muted, neutral tones of warm khakis, browns, and greys. Designed to be season-less, the collection is versatile in a myriad of ways. One of the standout garments, a corduroy trench coat, calls upon the patchwork detailing that has been a hallmark of JW Anderson’s heritage while also displaying the brand’s penchant for gender-fluid pieces.
This anniversary collection is not the first time Yoox has tapped the accomplished designer for a collaboration. In 2011, Anderson’s brand was one of the first to take part in The Next Talents, a program co-established by Yoox to support up-and-coming designers. Since then, JW Anderson has blossomed into an internationally acclaimed and multi-award-winning fashion house, while Yoox has thrived in the online space.
The JW Anderson x Yoox capsule collection is now available exclusively on Yoox.com.
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createdAt:Tue, 16 Jun 2020 19:09:00 +0000