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CR Exclusive: First Look at the M Missoni x Yoox Capsule

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Italian label M Missoni and online retailer Yoox are teaming up for a summer capsule collection, releasing tomorrow. It will be M Missoni’s premier collaboration since Margherita Maccapani Missoni became creative director of the brand in October 2018. To accompany the upcoming M Missoni x Yoox 11-piece collection, Yoox is exclusively unveiling a colorful campaign video here on CR. Accompanied by bold makeup and an organic backdrop, the sun-soaked video perfectly captures the natural elements important to both M Missoni and Yoox.

Now 22 years old, M Missoni, the sister to the legacy fashion house, is adapting to the values of today’s consumers. Providing a fresh vision, Margherita is doing away with restrictions of gender, age, shape, and size, presenting a collection that is genuinely inclusive and mindful.

M Missoni x Yoox nurtures the “Reuse, Remix, Respect” mission and fashion philosophy of M Missoni. Many articles in the capsule are derived from sustainable recycled, repurposed, or upcycled materials.

Accented with Missoni’s signature chevron print, the collection offers dresses, jumpsuits, skirts, trousers, T-shirts, and sweatshirts. The M Missoni x Yoox offerings are showered in resplendent, shimmering hues of fuchsia, blue, and white, all denoting an effortlessly chic and luxe bohemian flair that culminates in a collection that is quintessentially Missoni. These consciously curated, high-energy pieces definitely warrant a top-tier spot within warm-weather wardrobes.

The M Missoni x Yoox collection will be available online from May 29th.

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prev link: https://www.crfashionbook.com/fashion/a32675276/cr-exclusive-m-missoni-x-yoox-capsule/
createdAt:Tue, 26 May 2020 18:34:32 +0000
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