In the face of a global pandemic and the repercussions that come with it, the fashion industry is keeping as busy and creative as ever. With a growing portion of the world in quarantine, and seemingly minute-by-minute slashes to the upcoming fashion calendar (men’s fashion weeks and the Met Gala are just a few of the recent fatalities), a lack of creative motivation would come as no surprise. However, with spiked social commitments and unprecedented free time, many fashion leaders have launched engaging digital projects from a distance. While the activations vary, from live DJ sessions to virtual film festivals, each one aims to unite the consumers and creators of a shaken industry in an unprecedented time. Read on to see how fashion’s finest are staying creative in quarantine—and keep your non-social calendar at the ready.
Wishing to impart inspiration and positivity within the fashion community, the French luxury label will be launching Chloé Voices, a series of encouraging content with live performances and interactions available on the brand’s Instagram feed. The series will delve into inspirational topics, with talents across various creative fields joining in on the motivational conversations. Chloé Voices kicks off today with the fashion house’s creative director Natacha Ramsay-Levi and writer Pauline Klein discussing the phrase “giving shape to new meanings.”
Stay up-to-date with the Chloé Voices schedule on Instagram.
The fashion house is launching #stayhomewithKenzo, a series of Instagram Live events ranging from music sets and playlists to workshop tutorials. With scheduled initiatives for nearly every day of the week during the month of April, Kenzo is looking to offer its audience both optimism and creativity on the platform. It’s also tapping artists and friends of the brand to contribute and connect during takeover sessions.
Keep up with #stayhomewithKenzo on Instragram.
Creative director Jonathan Anderson is turning the Loewe Instagram into a weekly platform of at-home cultural enrichment, courtesy of some of the brand’s high-profile friends. Loewe En Casa will take over Loewe’s Instagram Live throughout each week, streaming online events, cross-genre conversations, artist studio tours, and workshops. With a rotating weekly schedule, Loewe En Casa continuously constructs a space of connection and enrichment.
Watch Loewe En Casa, or catch up with the latest schedule, on Instagram.
Amplifying the undercurrent of spontaneity and individualism that has carried Alexander McQueen since its start, the house launched McQueen Creators to include fans in the conversation. Each week, Alexander McQueen followers are given a creative concept and a slew of McQueen looks, both old and new, to match. With each concept comes an assignment (and plenty of tutorial videos), from sketching the Fall/Winter 2019 finale dress to embarking on an embroidery project. Selected followers’ works will be shared across the house’s social platforms at the close of every week.
Participate in McQueen Creators, watch digital tutorials from the McQueen team, or view others’ submissions on Instagram.
Whether through a dance party or downward dog, the Karl Lagerfeld brand is committed to cultivating a positive digital atmosphere. #StayHomeWithKarl kicked off with an Instagram Live set by DJ Chelina Manuhutu, only to be followed up with a 30-minute live yoga class. To say that the Karl Lagerfeld follower will never be bored is an understatement—all events so far have been announced just 24 hours in advance. The #StayHomeWithKarl series continues with another DJ session tomorrow, and has weeks’ worth of diverse and engaging content in the works.
Keep up with the #StayHomeWithKarl live schedule on Instagram.
Bottega Veneta dipped into its lineup of muses to create Bottega Residency, an ever-rotating balm to quarantine boredom. Every week the Italian house enlists a new creative figure to take over the Residency, where they’re given free reign to share experiences and cultural favorites with the brand’s followers. Selected muses range from models to Michelin-starred chefs, and each weekly calendar is stocked with everything from their favorite art pieces to a Sunday movie streaming. The Residency aims to connect and inspire viewers across the globe, all while staying safely within the house’s social platforms.
Bottega Residency is now available online and across Instagram, YouTube, Spotify, Apple Music, SoundCloud.
The Milan arts center is using their quarantine-endowed free time to give notorious film flops a second chance, through a collaborative digital film festival titled Perfect Failures. In collaboration with streaming platform Mubi, Fondazione Prada curated a line-up of archival films that were critically bashed or financially bombed upon original release. With living room movie marathons occurring at a higher rate than ever before, the arts center aims to revive forgotten classics and re-ignite conversations around films such as Southland Tales, Showgirls, and A Countess From Hong Kong.
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createdAt:Thu, 02 Apr 2020 20:08:35 +0000