French luxury label Dior has reopened a workshop in the Brittany region of France to produce medical masks during the coronavirus crisis. Many French industrial facilities are currently halted as the country embarks on its third week of confinement, but several fashion manufacturers are looking to help. This also coincides with the announcement from LVMH Moët Hennessy Louis Vuitton, Dior’s parent company, that it would be providing 40 million medical-grade face masks to distribute to healthcare personnel throughout France during this time of need.
Today, a group of volunteer staff entered the Redon factory to begin producing the masks. The brand paid tribute to its workers, noting, “Dior is thereby actively committed to helping and protecting all those who are on the frontline of caring for us on a daily basis. Thank you to our wonderful petites mains who, in an exceptional show of solidarity, are working tirelessly to protect them.”
Dior and LVMH are joined by French luxury conglomerate Kering, which recently stated that it would purchase 3 million imported Chinese surgical masks to be distributed to French health services. Kering’s brands Balenciaga and Yves Saint Laurent are also currently contributing to production efforts.END
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createdAt:Tue, 31 Mar 2020 14:18:47 +0000