Over the label’s 52-year history, Calvin Klein has become synonymous with its often provocative, always celebrity-packed campaigns—and the newly-released Spring 2020 visuals have officially raised the bar. Seeped in themes of confidence and self-love, the “Deal With It” campaign enlisted Calvin Klein veterans alongside fresh faces. Kendall Jenner and Justin Bieber returned to front the new collection, joined by SZA, Lil Nas X, Hunter Schafer, Lay Zhang, and Maluma.
“Deal With It” includes a series shot by photographer Mario Sorrenti, as well as a video by Bardia Zeinali. In the midst of the video’s surreal fantasy, each campaign star models the latest collection of Calvin Klein denim and underwear in their own vignette. Jenner picks (faux) flowers, SZA stretches from to a sports car, Schafer jumps for joy, and Lil Nas X takes his rightful throne in the boardroom—all interconnected with electric jump cuts and a dreamlike soundtrack of the stars’ self-reflections.END
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createdAt:Thu, 27 Feb 2020 21:50:59 +0000