Following Christian Dior’s successful Spring/Summer 2020 runway show that featured 164 trees sourced from nurseries in France, Germany, and Italy, the brand will head back to its roots and go green once again for Fall/Winter 2020. With gardens holding a special meaning to Dior–the eponymous designer himself had an avid green thumb–the French luxury label has recently announced a five-year partnership with the Musée du Louvre to help restore the Jardin des Tuileries, one of the largest historic public gardens in Paris. This project will be a part of the brand’s continued initiative to preserve the environment and fight against climate change.
Maria Grazia Chiuri’s Dior Fall/Winter 2020 ready-to-wear collection will be presented in the garden on February 25 in a temporary structure built over the octagonal fountain near the park’s entrance on Place de la Concorde, separate from the popular Paris Fashion Week venue Espace Éphémère des Tuileries. The partnership aligns with Dior’s move toward sustainability. “This patronage brings home a message that is more vital now than ever,” the house stated. “Each of us can be an agent of change for the ecosystems of tomorrow, whether natural or cultural.”
Constructed by Queen of France Catherine de’ Medici in 1564, the lush Jardin des Tuileries was popular for hosting private royal parties. But following the French revolution and some updates by architect André Le Nôtre under King Louis XIV, the garden was transformed into a public park bringing in about 14 million visitors a year. With the Louvre attaching itself to the Jardin des Tuileries in 2005, it has since launched various projects to restore the space, such as the addition of iron gates and sculptures, the reduction of its fountain’s water consumption, and plenty of new plants and greenery. The garden has been on the UNESCO World Heritage List since 1991.END
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createdAt:Mon, 24 Feb 2020 14:54:07 +0000