Hailey Bieber Celebrates the 146th Birthday of Levi’s 501 Jean

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After immigrating to the U.S., Levi Strauss would go on to create one of the most iconic items in fashion history: the 501 jean, or the birth of the original blue jean. The classic style has been adopted into just about every closet, from Kendall Jenner to Marylin Monroe, and just about everyone in between. A marriage of functionality and style, the 501 jean is so original, it even predates the use of zippers in fashion, using button details as closure.

Each year, Levi’s celebrates their iconic 501 jean and for the garment’s 146th birthday this year, has tapped Hailey Bieber for a new campaign. “I think it’s probably the most iconic piece of clothing there is. I remember how amazing the fit was on my first pair. They’ve been my favorite ever since” Bieber said. Based around self-expression, she reimagines the different 501 styles from straight leg to shorts in a variety of new custom details (hint: there’s neon.)

Bieber’s campaign additionally highlights new customization options for Levi’s products, including their new Tailor Shop offered both online and in-store. Bieber puts her own spin on things, showing off a pair of DIY bleach splattered 501 shorts with standard copper buttons replaced colorful buttons, an easy tweak with a visit to Levi’s Tailor Shop.

Levi’s 501 jean is available now.

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