In today’s age of see now, buy now, online shopping, and a surge in the growth of online-only brands, the action of visiting a new brick and mortar store feels exciting again. Longtime U.S Birkenstock shoppers can finally log off and actually step into Birkenstock’s first-ever U.S retail space, located at 120 Spring Street in New York’s historic Soho neighborhood.
“The opening of our own retail store in New York is also a bow to one of the few remaining fashion capitals in the world that shapes global cultural and consumer trends,” says Oliver Reichert, CEO of Birkenstock. “Being here will keep our brand vivid and will also create visibility for all the innovations in our collection towards a group of enlightened, highly influential consumers.”
At the company’s new SoHo address, customers will be able to explore Birkenstock’s diverse collection of shoes, socks, bags, and belts, as well as the new Birkenstock Natural Skin Care line. Yes, the notorious footwear brand is also producing products for your face.
The store also features an assortment of limited-edition styles from designer collaborations with Rick Owens and 10 Corso Como. A limited-edition Arizona sandal, which will be sold exclusively in-store, arrives on shelves on October 1st.
In celebration of the new store, Birkenstock combined artistry with humor by commissioning the work of New York creative director and artist Amit Greenberg. He created a playful and quirky campaign that features a band of cartoon characters that are brought to life through their adventures across New York City. They’re all wearing Birkenstocks, of course. Keep an eye out for Greenberg’s cartoons across billboards and on your social media feeds, all dressed in Birkenstock’s limited-edition products.
Birkenstock SoHo, at 120 Spring Street, is open Monday-Saturday from 10:00AM-8:00PM and on Sunday from 11:00AM-7:00PM.
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createdAt:Fri, 28 Sep 2018 16:34:58 +0000