Adidas has a special message for New York: /// <3 NYC. That’s the activewear brand’s way of saying “Adidas loves New York City.” Starting this week, Adidas will kick off its city-wide initiative to show Manhattan and its surrounding boroughs some love. It’s the brands way of paying tribute to the endless inspiration that the city provides, that’s impact reaches beyond NYC itself. The community of creators, athletes, artists and others within Adidas are joining to highlight the excitement, diversity and richness of culture that the city offers. Adidas invites you to follow along with the festivities on its website.
In the past, Adidas kindled its love for New York by holding events at The Brooklyn Museum to encourage an active lifestyle, and by establishing the Brooklyn Creator Farm, which is a hub for innovation joining artists, designers and athletes in Greenpoint. The love story continues as Adidas takes to the streets to make an impact on the NYC community.
/// <3 NYC’s first project to launch this week is a jersey collaboration between the youth basketball players in the Bedford Stuyvesant neighborhood of Brooklyn and the designers at the Brooklyn Creator Farm. Taking inspiration from the music of Brooklyn native and prolific rapper Notorious B.I.G. the custom-designed jerseys were made specifically for the players themselves. It’s a project that joins sport, music and local culture to create something exclusive for the city’s youth. The collaboration was made possible with help from the Dream B.I.G. Foundation and sponsorship from The Christopher Wallace Foundation.
More community building opportunities will follow shortly, as Adidas will call on professional athletes, musicians and artists to lead different happenings around the city. Collaborating with people like A$AP Ferg and Billie Jean King for upcoming events to show New York some appreciation, Adidas is pulling out all the stops for its end of summer send-off.END
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createdAt:Fri, 24 Aug 2018 15:11:06 +0000