Salvatore Ferragamo boasts laughter and youth in its newest campaign, the first under the creative direction of Paul Andrew as newly appointed artistic director of the house’s women’s ready-to-wear. Defined by its commitment to progress, the shoot includes a broad community of models “to reflect the glorious multiplicity of today in a patchwork of characters.” The Autumn/Winter 2018 campaign, which represents a fresh page in the house’s history, was shot by Harley Weir and features CR girl Xiao Wen Ju alongside Shanelle Nyasiase, Rianne Van Rompaey, Piero Mendez, Edoardo Sebastianelli, and Stella Tennant.
“One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege,” says Andrew. “And her grand-daughter Stella inhabits that refreshed persona with an effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today.”
The collection features punchy colors and rich textures punctuated, of course, by Andrew’s signature Ferragamo shoes, boots, and accessories. The newly rebooted Salvatore Ferragamo aesthetic is seen throughout, perhaps best demonstrated by the new Ferragamo Studio bag. Weir’s realist eye and authenticity brings this all together in an imagined house-party, whose guests hail from across the globe.
“I want Ferragamo to assert a distinctly special voice,” says Andrew. “The best way to do that is to be collaborative, inclusive and open – which is why I’m so excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo.”END
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createdAt:Thu, 02 Aug 2018 15:04:26 +0000