It’s hard to believe, but Fall/Winter 2018 campaign season is already upon us. And Emporio Armani’s vision for its campaign? A party. In glittery, tailored looks in a deep, cool color palette, models laugh and mingle, clearly having the time of their lives.
Shot by Sølve Sundsbø, the campaign depicts its stars having an intimate gathering in a restaurant. The cast—diverse in age, gender, and ethnicity—exudes warmth as they pose, people-watch, and dance on tables in leather jackets, pinstriped separates, and sparkling minidresses.
The campaign’s fresh energy reaffirms Emporio Armani’s position as the younger, livelier sister line to the main Giorgio Armani brand, and it properly highlights how the clothes mix timeless tailoring with a contemporary aesthetic. Armani plays with patterns, textures, and decadent details, but gives it a casual edge by placing them on semiformal pieces.
Select preview pieces from Emporio Armani’s Fall/Winter 2018 collection are available online now.END
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createdAt:Tue, 05 Jun 2018 19:24:44 +0000