The LVMH Prize is one of the most prestigious fashion design competitions. It propels young designers in front of the eyes of the industry’s most powerful names, offering creative mentorship, financial support, and limelight. As we count down to the final ceremony on June 6, CR spotlights the nine finalists on this year’s roster.
London-based Korean designer Rok Hwang has the fashion industry’s attention—if not for his education (a BA in menswear and an MA in womenswear from Central Saint Martins) and the resulting stints at prestigious brands like Celine, Chloe, and Louis Vuitton upon graduation, then definitely for his vision: a unique, reimagined approach to classic garments that are deconstructed and then reconstructed to capture “the fragile and sensitive side of a woman.”
Since the launch of his luxury womenswear label Rokh two years ago, Hwang’s designs have drummed up a great deal of noise, so much so that something like 120 retailers around the globe, including Net-a-Porter and Lane Crawford, carry his creations. Not surprisingly, the talented designer is on the short-list for the 2018 LVMH Prize. In anticipation of the ceremony, CR chatted with Hwang about the “Rokh woman” and what prompted his decision to launch his own line.
How do you define the “Rokh woman”? Who is she and what does she stand for?
She’s the projection of youth and rawness, a documentation of frustrations, experiments, struggles, fragilities, and sensitivities. These are the beautiful moments in life. She’s a young artist, yet mature in taste, as well as disorientated in life and work. There’s a mixture of ideas with fresh point of view. This idea is always on my mind, and during the process, I deconstruct the perfect look into a total mess and then rebuild the imperfection.
What prompted your decision to go from designing for brands like Celine and Louis Vuitton to starting your own line?
It has been always on my mind to start my own collection and I just decided to do it. To start my own line was like learning a new language. Everything was new to me, even something like creating a simple shirt was a new study for me. I was learning to speak in my own language, building on my own vision, and creating a fresh new base—that was the biggest challenge in the beginning. But the journey is so precious and working with my team members has brought some of the greatest joys.
How is Rokh different from anything else on the market?
I believe Rokh has a fresh, new vision—the projection of youth with an artistic view. I want to keep the garment very sophisticated, but with edge and emotion. My designs propose a new cut, silhouette, textile, and print. Even having completely different cuts and fit can make the biggest difference.
What has been your biggest pinch-me moment so far?
Just walking into the studio to start working every morning. Building a collection with a my team is pure happiness for me. It’s the small things in life and work that counts the most.
What is your biggest source of inspiration and greatest challenge?
Understanding the nature of the fit requires the most research, and it’s the greatest challenge for the collection. I want to build a collection based on experience, like how the fabric behaves and reacts to your body and movement. I try to funnel it into Rokh through the cut, textile, fit, and prints.
PHOTOGRAPHS DAMIEN KRISL
FASHION JOANA DACHEVILLE
MAKEUP MAYIA ALLEAUME
HAIR CYRIL LALOYE
MODEL KIRAN KANDOLA AT FORD
CASTING DANTE FRONGILLO
SET DESIGN ELEONORA SUCCI
PRODUCTION HANNAH HUFFMAN
DIGITAL TECHNICIAN YOHAN BUREL
PHOTO ASSISTANT THOMAS CLODINE-FLORENT
FASHION ASSISTANT GLEN MBAN
MAKEUP ASSISTANT ELSA OLSON
prev link: https://www.crfashionbook.com/fashion/a20957886/lvmh-prize-2018-rokh-rok-hwang/
createdAt:Tue, 29 May 2018 23:55:02 +0000
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