In case you haven’t heard (although you most likely have) CR cover girl Rihanna is launching a lingerie brand—make that has launched a lingerie brand. Yes, the elusive Savage X Fenty collection is finally here. The drop comes just a few days after RiRi blessed us with a saintly, papal-inspired Met Gala appearance, but in true BadGal fashion, she is now encouraging all to embrace a little sin.
Savage X is a similar concept to her previous entrepreneurial venture—the record-breaking (and incredibly diverse) Fenty Beauty—boasting over 90 styles and 36 sizes, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear. Offering consumers a variety of products has become a hallmark of the Fenty Corp. ethos. It’s a mentality that has both changed the way retailers develop products, and proved to be extremely lucrative.
“It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna said in a press release. “I want to make people look and feel good, and have fun playing around with different styles.” When it comes to the world of Fenty, no one gets left behind.
The collection is divided into four categories: daily wear essentials are marked under On the Reg, while lacy and feminine bralettes and undies make up U Cute. Coquettish boudoir staples like sheer corsets, garters, and bodysuits can be found under Damn, with Black Widow offering up pieces that pack an ultra-sexy punch in the form of crotchless panties, cup-less bras, Marabou feather handcuffs, and more.
“There are really no rules with lingerie,” explains Rihanna. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”
So while we could easily go on and on about how amazing Savage X is, see for yourself, below.
Savage X Fenty is available starting May 11, 2018 at Savage X.
prev link: https://www.crfashionbook.com/fashion/a20646984/savage-x-fenty-has-arrived/
createdAt:Thu, 10 May 2018 14:20:42 +0000