Arjé is the Ambitious Emerging Label To Know

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Sometimes when people get married, they don’t just find their life partner, but their creative partners as well. That’s what happened to Oliver and Bessie Afnaim Corral, who together launched their label, Arjé, in 2017 after working together for Donna Karan’s Urban Zen line. Since then, they’ve produced four collections (which they title “chapters”) under a See Now, Buy Now retail model, and amassed a following of fans whom are enamored with their aesthetic.

Their latest offering, Chapter Four, is filled with casual silhouettes for both men and women, but retains elements of highly tailored and refined garments. Despite being a spring collection, the Corrals have opted for a darker color palate, and have crafted knitted pieces to pair with their lush silks. The results are both effortless and ultra modern.

This season the brand is more ambitious than ever, not only launching its latest chapter, but three pop-up locations as well, each offering a different design space to present the clothes. In Manhattan, Arjé has transformed the retail space at 52 Wooster to feature deep blues, with pops of yellow in the form of flowers and lemons, among other botanicals. The room is filled with textures, drawing attention to these same tactile elements in the textiles for the collection. While a few miles away in the Hamptons, the boutique L’Objet showcases the label with a beachy-vibe in neutral tones and greenery. It’s exactly the aesthetic one would expect to find in the sandy city getaway.

Meanwhile, Arjé has also nabbed a spot in a major London department store: Selfridges. For the next two weeks British fans can shop the latest chapter before Chapter Five (the line’s version of Pre-Fall) hits the store in July. All in all, Arjé fans have quite a bit to be excited about this month. And for those who are new to the brand—we’ll give you a pass as Arjé is still so fresh—there’s more than enough to discover.

Arjé pop-up locations are now open at 52 Wooster Street in Manhattan, L’Object in South Hampton, and Selfridges Oxford Street in London.

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