If you have been sad about the lack of double-C logos and tweed for outdoor activities, you’re in luck. Following ready-to-wear collections exploring rain gear and forest romps, Chanel has announced plans to debut skiwear and swimwear capsule lines, appropriately titled Coco Neige and Coco Beach, this summer. The launch comes just in time for vacationers to integrate the iconic brand into their getaway uniforms.
The capsules are, of course, the brainchild of Karl Lagerfeld. He got the idea for Coco Beach while in Saint-Tropez, noticing the seaside town’s Chanel store lacked a significant beachwear offering. The brand has about 30 stores in balmy destinations, yet had been selling winter clothing to summer tourists. The new line hopes to attract more chic travelers by offering them warm weather styles including double-C-adorned swimsuits, espadrilles, and terry cloth cover-ups.
Coco Neige actually debuted pieces to buyers alongside pre-fall, and hopes to expand Chanel’s wintry influence beyond après-ski to the snowy sport itself. It features slope-ready items such as tweed-trimmed coats and nylon ski pants, as well as casual pieces, accessories, and a healthy dose of camellia motifs and logomania.
While no one knows how Lagerfeld is spearheading skiwear and beachwear on top of six other Chanel collections, Fendi, and his namesake brand, if anyone can take on a multitasking challenge, it’s the iconic German designer. He is apparently putting as much work into the outdoor chic lines as his other collections, showing a clear interest in making the heritage brand follow its fashionable fans on their travels. Definitely expect to see a lot of Chanel in the sand and on the slopes from this summer onwards.END
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createdAt:Mon, 26 Mar 2018 20:03:28 +0000