After Alessandro Michele ushered in an era of maximalism and ostentatious animal prints during his tenure as Gucci’s creative director, fashion saw a graduate, albeit discernible change. Minimalism was on the wane, as everyone from Prada, Loewe, to Louis Vuitton incorporated branded designs into their Spring 2016 collections, signaling logomania‘s triumphant return at long last. In the trend’s most recent iteration, Kim Jones‘ final menswear show for Louis Vuitton featured supers Naomi Campbell and Kate Moss strutting down the catwalk in LV logo leather trenches.
Helmed by Robert Lussier, LESNOB and Valois Vintage is a recently opened Parisian boutique which houses anything from vintage designer duds to the brand’s very own collections and serves as the ultimate answer to every fashion savant’s logomania needs. Lussier himself is the co-founder of the Style Council, the creative directors behind CR, who also work with brands like Dior, Loewe, and more. For Spring 2018, the Maison unveiled trench coats, baseball caps, and handbags embroidered with the company’s signature interlocking black-and-beige logo. Maximalism was at an all-time high, featuring gold sequined swim suit, a convertible clutch bag that turns into a tote, and a new series of “snobby” T-shirts, including one with the phrase “I Hate Everyone.”
The dreamy pictures for the campaign feature model Guinevere Van Seenus wearing the logo trench coat. In other snapshots, she dons a t-shirt with a picture of herself (a portrait shot by Tim Walker) and posing with blonde mannequins.
The brand has also recently expanded into beauty, launching three fragrances last year. In addition to collaborating with vintage retailer Valois Vintage, the company also is focusing on expanding to a series of international pop-up shops in order to “showcase the world of LESNOB,” according to Lussier.
LESNOB and Valois Vintage Concept Shop is located at 4 Rue des Saussaies 75008 in Paris, France.
prev link: https://www.crfashionbook.com/fashion/a15885735/le-snob-new-boutique/
createdAt:Thu, 25 Jan 2018 19:41:04 +0000