In an over-the-top twist on normcore fashion, Y/Project delivered thigh-high Ugg boots and shearling-lined sandals for its Paris Fashion Week Men’s runway show today. The Parisian brand, led by creative director Glenn Martens, incorporated its trademark gargantuan layers and loose silhouettes into the Ugg boots in classic colors of chestnut and black. The Australian sheepskin booties were an iconic emblem of noughties fashion and have seen a resurgence in recent years, with another collaboration with Moschino designer Jeremy Scott already under its belt.
The Y/Project show itself saw models donning three new styles of gravity-defying Ugg boots, including one with triple sheepskin layers and another black pair with torn-up shearling bands. Certainly not the first time the brand has experimented with unexpected footwear styles and avant-garde designs, Y/Project has previously debuted high heels that coiled all the way up the legs and hoof-like mules on the Spring 2018 runways.
“Ugly” shoe trends have dominated the catwalks in recent seasons, with designers giving a high-fashion slant to “anti-fashion” apparel brands. Case in point: Balenciaga creative director Demna Gvasalia’s revamp of the croc, in which he transformed the classic foam sandal into four-inch pink platforms.
“The UGG Classic boot is one of the most recognizable shoes in history,” Martens said in a statement. “It’s timeless and challenging design made it a worldwide statement. Y/Project is about challenges. Since launch we’ve been twisting the grounded codes, we challenged the acceptable and triggered people by putting focus on the unexpected.”
The Ugg x Y/Project collaboration will retail from 0 to 80 and will be available for purchase at select stores this fall.END
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createdAt:Wed, 17 Jan 2018 21:28:34 +0000