Called the “Foam” shoes, Gvasalia has added a 4-inch platform to the classic plastic clog, which is being manufactured by Crocs in collaboration with the storied French house. It’s a move that seems more fitting for the designer’s personal brand, Vetements, for which he famously created an entire collection (Spring/Summer 2017) out of collaborations with apparel brands, bringing brought back “ugly” fashion trends such as the Juicy Couture velour tracksuit.
“We were intrigued by the opportunity to push the boundaries of our design and molding capabilities to see what we could create together,” said Michelle Poole, a representative from Crocs. “Working with Balenciaga has been so much fun for our team, and once again demonstrates the relevance of our iconic clog in today’s fashion and design world, as well as allowing us to tap into the excitement and energy that comes from unexpected partnerships.”
What’s surprising about this partnership is not that Gvasalia did it at Balenciaga instead of Vetements, but that he did it despite the fact that Crocs have already been put on the high-fashion runway by Christopher Kane.
Then again, much like Birkenstocks—which have been riding an ongoing wave of acceptance from the fashion-set for the past few seasons—Jeremy Scott’s recent revival of Uggs, or even Opening Ceremony’s multiple collaborations with Teva prove you can’t keep a good anti-fashion shoe down, especially when the subversive (or ironic) inclusion of them keeps getting attention on the internet.
The real winner in all of this, of course, is Mario Batali— the celebrity chef and television host who’s uniform includes the casual shoe. Please, Team Balenciaga, gift the man a pair.
The Foam shoes will be available at Balenciaga stores and online starting Spring/Summer 2018.END
prev link: https://www.crfashionbook.com/fashion/a12764981/balenciaga-spring-2018-crocs-collaboration/
createdAt:Mon, 02 Oct 2017 15:57:57 +0000