Alexander Wang’s latest Adidas Originals collection will drop in New York City this weekend. Starting at 12pm EST on Saturday, fans of the collaborative line can text-to-buy each piece using product codes that will be posted around the city. Billboards showing official campaign images photographed by Juergen Teller will be accompanied with a phone number a single item code. For those who don’t fancy traipsing around Manhattan, you can find the full range of product codes at the corner of Greenwich and Clarkson Streets from midday.
The collection itself is a homage to rave culture and cycling. Standout items include a neon, skin-tight bodysuit, cycling shorts, and a full-coverage balaclava. In total, there are 27 unisex items in full range. Non-NYC fans will be able to shop the collection on August 5th online at alexanderwang.com, adidas.com, and at each of the brand’s flagship stores.
Scroll through for a first look at the campaign below.END
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createdAt:Thu, 27 Jul 2017 20:18:04 +0000